Selltrix
Live Analysis
a
Built for Amazon Sellers

⚠️Most sellers don't fail at selling. They fail at choosing.

Know if a product
is
profitablea winnerhigh-riskworth itdead stock
before you invest a dollar.

Enter an ASIN. Selltrix returns two independent readings: an Overall Entry Assessment β€” the official verdict on this product and listing (ENTER / WATCH / EARLY STAGE / AVOID / INSUFFICIENT DATA) β€” and Niche Openness, a separate score for how open the surrounding competitor set actually is.

The two readings routinely disagree β€” and that disagreement is the useful part. A cautious verdict on one listing sitting inside an open niche is a lead to source against, not a market to walk away from.

Get your first decision free β†’

Free account Β· No credit card required

πŸ›‘οΈMost analyses come back in seconds β€” allow up to about a minute if the data provider is cold.

selltrix Β· analysis
SAMPLE
ASIN: B0SAMPLE01illustrative

Overall Entry Assessment

WATCH

66/ 100

Niche Openness

Competitor set, scored separately

β–² STRONG72

Opp

64

Risk

41

Demand

71

Price

68

Demand Momentum
71
Listing Competition
44
Price Stability
68
Review Strength
55
βš–οΈ

The two readings disagree β€” this listing is not clean enough to commit to, but the niche around it still scores open.

🌐

Sample output β€” illustrative values, not a real analysis or a customer result.

SAMPLE β€” ILLUSTRATIVE VERDICTSB0SAMPLE01β†’ENTER78βœ“Β·
B0SAMPLE02β†’AVOID21βœ—Β·
B0SAMPLE03β†’WATCH68●·
B0SAMPLE04β†’EARLY STAGE63β—”Β·
B0SAMPLE05β†’AVOID18βœ—Β·
B0SAMPLE06β†’ENTER74βœ“Β·
B0SAMPLE07β†’WATCH66●·
B0SAMPLE08β†’INSUFFICIENT DATAβ€”?Β·
B0SAMPLE09β†’AVOID29βœ—Β·
B0SAMPLE10β†’WATCH70●·
B0SAMPLE11β†’ENTER76βœ“Β·
B0SAMPLE12β†’EARLY STAGE61β—”Β·
SAMPLE β€” ILLUSTRATIVE VERDICTSB0SAMPLE01β†’ENTER78βœ“Β·
B0SAMPLE02β†’AVOID21βœ—Β·
B0SAMPLE03β†’WATCH68●·
B0SAMPLE04β†’EARLY STAGE63β—”Β·
B0SAMPLE05β†’AVOID18βœ—Β·
B0SAMPLE06β†’ENTER74βœ“Β·
B0SAMPLE07β†’WATCH66●·
B0SAMPLE08β†’INSUFFICIENT DATAβ€”?Β·
B0SAMPLE09β†’AVOID29βœ—Β·
B0SAMPLE10β†’WATCH70●·
B0SAMPLE11β†’ENTER76βœ“Β·
B0SAMPLE12β†’EARLY STAGE61β—”Β·
🎯

DATA-DRIVEN

Evidence-graded

⚑

LIVE DATA

Pulled per analysis

πŸ›‘οΈ

SMART DECISIONS

Rule-Based Intelligence

πŸ“ˆ

TWO READINGS

Listing + niche

One bad product decision
costs
more than you think.

The loss isn't always visible immediately β€” it compounds silently until it's too late to reverse.

⚠️
πŸ“¦

WRONG PRODUCT

$3,000–$8,000 in unsold inventory sitting in a warehouse

πŸ“‰

WRONG PRICING

Margin erosion on every unit β€” you scale losses, not profit

🚧

WRONG NICHE

Months of zero traction while competitors who validated first, scale

S

Selltrix gives you the signal before you commit.

πŸ›‘οΈ

0

Products trained on

0

Signals per analysis

0

Amazon marketplaces

0

Free analyses on signup

Why most Amazon sellers
lose money on product research

Bad products don't fail at launch β€” they fail at the research stage.
The problem is choosing without signal.

😞

Without Selltrix

βœ•

You spend 3 weeks researching β€” then source the wrong product anyway

βœ•

You think you're profitable. You're not. You're just covering costs.

βœ•

You order inventory without knowing Amazon owns the buybox β€” and can't compete

βœ•

Your 'winning product' has 4,000 reviews. You have zero. You rarely recover.

βœ•

You find out the niche is collapsing 90 days after your shipment arrives.

βœ•

You spot a rising BSR β€” but can't tell if demand is peaking or just starting. You enter at the top.

βœ•

Product is AVOID β€” you're back to square one with no idea what would have made it viable.

βœ•

You negotiate with a supplier not knowing your max viable COGS β€” you sign a deal that kills your margin.

βœ•

You enter peak season not knowing demand collapses in 60 days. Dead stock. No exit.

βœ•

You evaluate products in isolation with no idea how they stack up against real competitors.

βœ•

You're selling in one marketplace, leaving cross-border revenue on the table.

⚑Expensive mistakes. Learn too late.
VS
βœ…

With Selltrix

βœ“

Every product you check gets an evidence-graded read on live market data before a single dollar is committed

βœ“

Risk score shows where the visible risk sits β€” and how serious the signals say it is

βœ“

Listing Competition and Niche Openness are scored separately β€” you see how crowded the market really is, not just this listing

βœ“

Profit simulation on your own cost inputs shows your margin window before you talk to a supplier

βœ“

Full market analysis without a spreadsheet. Decide on evidence, not hope.

βœ“

Explosion Probability reads momentum across 1W / 30D / 90D windows β€” rule- and momentum-based, directional, never a guaranteed forecast.

βœ“

Stuck on AVOID? Action Plan delivers a step-by-step conversion roadmap β€” know exactly what to fix to make it viable.

βœ“

Margin Snapshot shows your max viable COGS at 15 / 20 / 25% target β€” before you talk to any supplier.

βœ“

Seasonality detection flags weekly and monthly demand cycles β€” you time your entry, not regret it.

βœ“

Competitor Intelligence benchmarks up to 5 rival ASINs side-by-side β€” BSR, price, decision score, all at once.

βœ“

Arbitrage Score reveals which Amazon marketplace yields the highest net revenue for the same product.

πŸš€Smarter decisions. More profit. Less risk.

From ASIN to decision in 3 steps

No spreadsheets. No guesswork.

01
πŸ”

Enter an ASIN

Paste any Amazon product ID. Add your cost and shipping for profit simulation. Analysis starts as soon as you submit.

⚑Live Keepa data, pulled per run
β†’
02
🧠

6 listing signals + the niche

Demand Momentum, Listing Competition, Listing Saturation, Review Strength, Price Stability and Buybox Share are scored on the listing β€” then the competitor set around it is scored separately.

πŸ“ˆListing and market, kept apart
β†’
03
βœ…

Get both readings

An Overall Entry Assessment (ENTER / WATCH / EARLY STAGE / AVOID / INSUFFICIENT DATA) alongside a Niche Openness score β€” plus risk breakdown, profit simulation, 1W/30D/90D momentum read, and an Action Plan.

πŸ†Verdict + market openness
Sample walkthrough

See it in action

Paste an ASIN and you get both readings back. The walkthrough below is scripted β€” illustrative values, not a real analysis.

selltrix Β· analyzeSAMPLE

Amazon ASIN

Analyze β†’
πŸ”Niche Finder

Don't have an ASIN yet?
Find the niche first.

Browse Amazon categories, scan up to 20 products at once, and rank them by Discovery Score β€” so you know which candidates are worth a full analysis first.

Discovery Score only ranks candidates within a scan β€” it is not a verdict. Running Analyze on one is what produces the Overall Entry Assessment and the Niche Openness reading. A category scan can take a few minutes.

πŸ—‚οΈ

Drill into any category

From top-level to sub-niches β€” navigate the exact market you want to enter.

⚑

20 candidates, ranked in one pass

Every candidate gets a Discovery Score across 5 listing signals β€” so you know which ones to analyze first.

🌍

9 global marketplaces

US, CA, GB, DE, FR, IT, ES, JP, MX. Compare opportunity across borders.

🌍 9 marketplacesπŸ“Š 20 candidates/scan⚑ Discovery scoredπŸ”¬ 5 listing signals
Try Niche Finder free→

Included in your 5 free queries Β· Free account, no credit card

selltrix Β· niche finder
SAMPLE

Category

Kitchen & Dining
Initializing scan…

DISCOVERY SCORE

5 signals

SCAN TIME

Minutes

✦Focus on what matters

Three things that change
when you stop guessing.

πŸ›‘οΈ

Every dollar you protect is a dollar you can deploy on a better product.

01
🚫

Stop sourcing bad products

Catch saturated, declining, or Amazon-dominated niches before you commit your inventory budget.

02
πŸ“Š

See every risk before you invest

Listing Competition, BSR trend, and Listing Saturation β€” scored, ranked, and explained in plain language.

03
πŸ’°

Find your profit window first

Pricing scenarios simulated on your own cost inputs show where margin can live β€” before you negotiate with a supplier.

πŸ›‘οΈCore Analysis Layer

Under the hood

Six listing-level signals. Each one is a proxy read on the ASIN you entered β€” its own demand, pricing, reviews and offers. None of them measures the market around it; that is a separate layer, below.

πŸ“¦
πŸ“ˆ

Demand Momentum

Higher = better

Proxy for this listing's sales velocity: BSR rank drops over 90 days. A consistently falling rank reads as real movement rather than a one-time spike.

πŸ›‘οΈ

Price Stability

Higher = better

Proxy for margin predictability on this listing: buybox price variance over time. Stable pricing reads as less race-to-the-bottom exposure.

πŸ‘₯

Listing Competition

Lower = better

Proxy for contention on this listing: seller count and Amazon's own presence on the offer. High pressure reads as buybox contention from day one.

⭐

Review Strength

Higher = better

Proxy for social proof on this listing: star rating combined with review volume. Strong reviews read as validated demand and lower conversion risk.

πŸ’¬

Listing Saturation

Lower = better

Proxy for maturity, log-scaled from this listing's review count. High saturation reads as a review wall a new entrant would have to climb.

πŸ›’

Buybox Share

Higher = better

Proxy for buybox access on this listing: offer count stability. A steady offer environment reads as more predictable access for a new entrant.

🌐

Niche Openness

Market level β€” not a 7th listing signal

Measured across the competitor set for the product term in the chosen marketplace β€” not on the analysed ASIN. This is the market a new listing would actually enter, and it carries its own confidence rating. It is reported next to the Overall Entry Assessment, never folded into it, which is why the two can disagree.

0–44 DIFFICULT45–64 MIXED65–79 STRONG80–100 EXCEPTIONAL

HOW THE ENGINE WORKS

END TO END
01
πŸ”

ASIN INPUT

Your product ID

β†’
02
πŸ“‘

KEEPA API

Live market data

β†’
03
βš™οΈ

6 LISTING SIGNALS

This ASIN, scored

β†’
04
🌐

NICHE LAYER

Competitor set, scored

β†’
05
🧠

BSR TREND MODEL

Direction, not a promise

β†’
06
βš–οΈ

DECISION ENGINE

Rule-based verdict

β†’
βœ“
πŸ“Š

FULL REPORT

Both readings + simulation

🎯

DATA-DRIVEN

Evidence-graded

⚑

LIVE DATA

Pulled per analysis

πŸ›‘οΈ

SMART DECISIONS

Rule-Based Intelligence

πŸ“ˆ

TWO READINGS

Listing + niche

✦Our Approach

β€œHow accurate is it?”

The honest answer β€” and why it's the right question to ask.

🎯
01

Is it a prediction?

Not exactly. It's a signal evaluation. The engine reads live market data and scores current conditions β€” not a guess about the future.

🧠
02

Then what's the ML model for?

The ML model predicts BSR trend direction β€” will this product's rank improve or worsen in 90 days? It was trained on 13,754 products.

πŸ“Š
03

What makes it better than gut feel?

Six listing-level signals from live Keepa data, a separate niche openness reading on the competitor set, a BSR trend model, and a profit simulation on your own cost inputs β€” each graded by the evidence behind it.

♾️

A validation loop, built in from day one

Every analysis is logged. At T+90 days the engine re-checks the same product's BSR via Keepa and labels whether the call held up β€” no user feedback required. Calibration activates once enough labelled outcomes have accumulated; until then the published weights stand unchanged. We don't claim a validated accuracy figure we don't yet have.

βœ…
πŸ“ˆScore Anatomy

What does a score actually mean?

Five verdict states, two readings β€” and what it means when they disagree.

πŸ“¦

ENTER

Strong opportunity signal. Entry conditions are favorable under current market data.

WATCH

Moderate signals. Potential visible but not clean enough for confident entry. Monitor closely.

EARLY STAGE

Product shows promising signals but has too few reviews for a confident evaluation. Monitor as the market develops.

AVOID

Current signals do not support entry. Demand, competition, or financial conditions appear unfavorable.

INSUFFICIENT DATA

Not enough Keepa data for a full evaluation. Verify the ASIN is actively tracked in this marketplace, or try another marketplace where it sells.

Each analysis reports the verdict above alongside a Niche Openness score. Read them as a pair β€” the examples below are illustrative, not real analyses.

Sample pairing

Overall Entry Assessment

ENTER

74 / 100

Niche Openness

EXCEPTIONAL

83 / 100

Both readings agree β€” the listing clears the bar and the market is unusually open. The strongest configuration this analysis can report.

Sample pairing

Overall Entry Assessment

WATCH

66 / 100

Niche Openness

STRONG

72 / 100

They disagree. This listing is not clean enough to commit capital, but the door to the niche is still open β€” treat it as a lead to source a better product against.

Sample pairing

Overall Entry Assessment

AVOID

38 / 100

Niche Openness

DIFFICULT

31 / 100

Both readings point the same way. The product does not justify capital and the competitor set is not offering an opening either.

Simple, honest pricing

Start free. Upgrade when you need more signals.

🎁

Start with 5 free analyses β€” free account, no credit card

Create a free account and try any ASIN. Full signals, both readings, full report β€” free for your first 5 products.

Try free now β†’

Starter

$19

/month

50 analyses

  • βœ“50 product analyses/mo
  • βœ“All 6 market signals
  • βœ“Financial simulation
  • βœ“BSR timeline chart
  • βœ“Full AI report
  • βœ“Explosion Probability forecast
  • βœ“Action Plan recommendations
Get Started
MOST POPULAR

Pro

$39

/month

150 analyses

  • βœ“150 product analyses/mo
  • βœ“All 6 market signals
  • βœ“Financial simulation
  • βœ“BSR timeline chart
  • βœ“Full AI report
  • βœ“Explosion Probability forecast
  • βœ“Action Plan recommendations
  • βœ“Priority analysis speed
Go Pro

Agency

$79

/month

500 analyses

  • βœ“500 product analyses/mo
  • βœ“All 6 market signals
  • βœ“Financial simulation
  • βœ“BSR timeline chart
  • βœ“Full AI report
  • βœ“Explosion Probability forecast
  • βœ“Action Plan recommendations
  • βœ“Priority analysis speed
  • βœ“Bulk ASIN support (coming soon)
Go Agency

What the output looks like

Illustrative values β€” not a real analysis, not a customer result

SAMPLE OUTPUT

Overall Entry Assessment

WATCH

The verdict on this product and listing

Entry Score

66

out of 100

Niche Openness

72

STRONG

Opportunity

64

Moderate

Risk

41

Contained

Demand

71

Present

Sample

Two readings that disagree β€” the listing's own signals are workable but not clean enough to commit capital, while the competitor set around it still scores STRONG. Read that as a lead on the niche, not an endorsement of this listing.

Stop sourcing on gut feel.

Your first 5 product decisions are free. Free account, no credit card.

Get your first decision free β†’